Better society with robust behavioral science

Relevance deserves rigor. We want to bridge the gap between state-of-the-art methodology and behavioral science applied on the ground, so you can focus on tackling relevant social & commercial issues.

These workshops aim to help you navigate fundamental problems in behavioral science today and give you tools for more robust and efficient research.  Add value to each of your research projects, prevent costly research errors and waste, and don’t get left behind by your peers!

Our expert behavioral scientists are happy to provide consultation on how to apply the latest insights from behavioral science and social psychology as we can provide advice on:

  • How to make your research less wasteful and less vulnerable to costly errors (by doing power analyses, by providing advice on data management plans, and by relying on open science and pre-registration)
  • How to make your research more accurate (by applying the latest insights from assessment and measurement, including cross-cultural measurement, and by suggesting the best mixed-method approaches)
  • How to conduct your research with the state-of-the-art methods in the behavioral sciences (by providing advice on complex, multi-site project management, and by providing feedback on research design) 

If your company solicits advice from other behavioral science companies and you would like a second opinion, we would be happy to do a research audit. We know that by some figures up to 70% of prominent research findings in behavioral science may not replicate and our consultants can help you reduce your research waste.

Mission and Values

Our mission at the Annecy Behavioral Science Lab (ABSL) is to better serve society with robust behavioral science. We  believe that paying for the quality and rigor of behavioral science ultimately costs less and is more beneficial in the long run. 

At ABSL we value transparency, rigor, courtesy, empowerment, and in doing good. These values concretely guide our operations as a company.  

History is filled with poorly run behavioral science research that is misleading or uninformative (IJzerman et al., 2020), leading to considerable waste of resources.


Who are we

Dr. Hans Rocha IJzerman

Psychological scientist

Miguel Silan

Psychological science researcher & Methodologist

Dr. Anna Szabelska

Modeler & Methodologist

Annecy Behavioral Science Lab

74290 Menthon Saint Bernard